傳統企業互聯網轉型，戰略和商業模式解決做什么、怎么做，合伙股權設計解決的是誰投資、誰來做、誰收益的問題，這些問題，不但解決了企業的產權問題，也解決了企業的分配問題，還解決了企業的經營管理問題，因此，合伙股權的設計就是企業的頂層設計。

In the Internet transformation of traditional enterprises, the strategy and business model solve the problems of what to do and how to do, and the design of partnership equity solves the problems of who invests, who will do and who will benefit. These problems not only solve the problem of property rights of enterprises, but also solve the problem of distribution and management of enterprises. Therefore, the design of partnership equity is the top-level design of enterprises.

只有股權設計，才能將創始人、合伙人、投資人、經理人的利益綁定在一起；只有股權設計，才能將互聯網組織變革中的合伙模式、創客模式落地；只有股權設計，才能將股權價值作為唯 一的戰略坐標，建立競爭優勢獲得指數級增長。

Only equity design can bind the interests of founders, partners, investors and managers together; only equity design can implement the partnership mode and maker mode in the reform of Internet Organization; only equity design can take equity value as the only strategic coordinate, establish competitive advantage and obtain exponential growth.

有公司的歷史就是有股權的歷史，股權伴隨每個企業生命周期的每個階段。工業化時代企業成功在于善用經理人，互聯網時代企業成功在于善用股權。

The history of a company is the history of equity, which accompanies every stage of the life cycle of every enterprise. In the era of industrialization, the success of enterprises lies in making good use of managers, while in the era of Internet, the success of enterprises lies in making good use of equity.

（一）公司價值

（1） Company value

公司價值的大小不僅關系股東利益，而且還影響會計信息的相關性，采用不同的方法計量股東權益，必然導致不同的結果，根據資產價值屬性選擇恰當的方法計量股東權益價值尤為關鍵。

The size of the company's value is not only related to the interests of shareholders, but also affects the relevance of accounting information. Different methods of measuring shareholders' equity will inevitably lead to different results. It is particularly critical to choose the appropriate method to measure the value of shareholders' equity according to the property of asset value.

（二）公司架構

（2） Corporate structure

股權架構就像設計大樓的架構，核心主體公司股權結構，項目子公司股權結構，關聯公司交易結構。沒有設計好大樓架構，工程隊再給力也不可能造出摩天大樓。

The equity structure is just like the structure of the design building, including the equity structure of the core subject company, the equity structure of the project subsidiary company and the transaction structure of the affiliated company. Without the design of the awesome building, the engineering team can not build skyscrapers anymore.

（三）公司治理

（3） Corporate governance

從廣義角度理解，是研究企業權力安排的一門科學。從狹義角度上理解，是居于企業所有權層次，研究如何授權給職業經理人并針對職業經理人履行職務行為行使監管職能的科學。

In a broad sense, it is a science to study the power arrangement of enterprises. In a narrow sense, it is a scientific way to study how to authorize professional managers and exercise supervision functions in accordance with their performance of duties at the level of enterprise ownership.