股權激勵在企業中已經被廣泛使用，成為打造自己團隊的利器，股權激勵是一個旨在收取人心的行動，想要獲得團隊的士氣、斗志與信仰，它重 點在于形而上的部分，在于思想、認識、企業文化的層面。

Equity incentive has been widely used in enterprises, and has become a sharp weapon to build their own team. Equity incentive is an action aimed at collecting people's support. If you want to get the team's morale, fighting spirit and belief, it focuses on the metaphysical part and lies in the level of thought, understanding and corporate culture.

創業者都是孤單的，每位創業者都希望他的合伙人、員工都能像他一樣，承擔起創業的責任。一個火車頭能拉動多少節車廂？每個車廂都成了動力源才能更快的前行。

Entrepreneurs are lonely, and every entrepreneur hopes that his partners and employees can bear the responsibility of entrepreneurship like him. How many cars can a locomotive pull? Each car has become a power source to move forward faster.

因此，股權激勵便成了好的選擇。那么問題來了，“給了股權”就必定會“激勵成功”嗎？答案是“不”。

Therefore, equity incentive has become a good choice. So the question is, "given equity" is bound to "encourage success"? The answer is No.

作為股權的發放者，領導不知道自己付出的股權應該換回來什么。員工不知道激勵股權是不是自己理所應當獲得的福利，不知道獲得股權后自己應該承擔什么。很多人都并不了解，股權激勵的本質是什么。

As the issuer of equity, the leader does not know what equity he paid should be returned. Employees don't know what equity benefits they should take after they get equity incentive. Many people do not understand the essence of equity incentive.

任何一個交易、一個行為都有它的本質，不知道股權激勵的本質是什么，就可能找不到成功或是失敗的原因，就不知道下一次，會不會還要“跌倒”。

Any transaction or behavior has its essence. If you don't know what the essence of equity incentive is, you may not find the reason for success or failure, and you won't know whether you will "fall" next time.

做股權激勵，就是打造鐵軍的一個重要手段。它針對的是團隊、尤其是核心成員對待企業、對待工作的態度。希望通過授予激勵股權，讓核心員工把企業當成他自己的事業來看待；希望他們更加兢兢業業、更加拼搏奮斗，擁有更強的責任心和使命感。

Equity incentive is an important means to build an iron army. It aims at the attitude of the team, especially the core members towards the enterprise and work. We hope that by granting incentive equity, core employees can treat the enterprise as their own business; we hope that they will be more conscientious, more hardworking, and have a stronger sense of responsibility and mission.

一個人的態度轉變影響他自己和周圍的人，很多人的態度就會變成一個群體的共同思想和價值觀。如果團隊中的每個人都把企業的愿景當成自己的夢想，都愿意為這個夢想而拼搏奮斗，這就是由一群創業者組成的團隊，他們都是企業前進的動力源，這樣的團隊已經擁有了鐵軍精神與氣魄。

A person's attitude change affects himself and the people around him, and many people's attitudes will become the common thoughts and values of a group. If everyone in the team regards the vision of the enterprise as their own dream and is willing to work hard for this dream, this is a team composed of a group of entrepreneurs. They are the driving force for the enterprise to move forward. Such a team has the spirit and courage of an iron army.