在企業發展的不同階段，股權激勵的目的不同。一般來說，股權激勵的目的和意義有以下幾個：

In different stages of enterprise development, the purpose of equity incentive is different. Generally speaking, the purpose and significance of equity incentive are as follows:

一、定目的

1、 Purpose setting

由于企業的發展階段不同，所以實施股權激勵的目的也不盡相同，一般來說會有以下幾個目的：提高業績，降低成本，留住老員工，吸引外部的員工。

Due to the different development stages of enterprises, the purpose of implementing equity incentive is not the same. Generally speaking, it has the following purposes: improve performance, reduce costs, retain old employees, and attract external employees.

二、定模式

2、 Fixed mode

企業應該選擇哪種股權激勵的模式？

What kind of equity incentive mode should enterprises choose?

股權激勵的模式很多，非上市公司股權激勵的模式主要有股票購買計劃、期股計劃和虛擬股票等方式。

There are many models of equity incentive, including stock purchase plan, future stock plan and virtual stock.

股權激勵有很多模式，例如非上市公司中常見的股票購買計劃，期股計劃和虛擬股票等各種不同的股權激勵模式，而企業也需要根據自己的實際，選擇適合自己的一種股權激勵的方式。

There are many equity incentive modes, such as common stock purchase plan, future stock plan and virtual stock in non listed companies. Enterprises also need to choose a suitable equity incentive mode according to their own reality.

三、定對象

3、 Fixed object

公司既然決定實施股權激勵，那么應該對那些人進行股權激勵呢？股權激勵的對象怎么確定呢？

Since the company has decided to implement equity incentive, who should be given equity incentive? How to determine the object of equity incentive?

· 核心層，也就是企業發展的中流砥柱，為企業發展貢獻力量的那20%的人。

·The core level, which is the mainstay of enterprise development, is the 20% people who contribute to the development of the enterprise.

四、確定進入機制

4、 Determine entry mechanism

科學的的進入、運行、退出機制是保障股權激勵方案能夠正常運行的重要因素，通常來說，激勵對象在獲取股權時一定達到或滿足一定的條件，達不到條件就不能獲取股權。

Scientific entry, operation and exit mechanism is an important factor to ensure the normal operation of the equity incentive scheme. Generally speaking, the incentive object must meet or meet certain conditions when acquiring equity, otherwise, they cannot obtain equity.

五、確定運行機制

5、 Determine the operating mechanism

股權激勵計劃的運行機制包括股權激勵計劃的管理方式及股權激勵計劃的調整等。

The operation mechanism of equity incentive plan includes the management mode of equity incentive plan and the adjustment of equity incentive plan.

在公司層面，股權激勵的決策機構是股東大會，日常的領導和管理由董事會負責，一般情況下，董事會下設薪酬委員會，負責股權激勵計劃的具體管理，股權激勵工作的監督一般由監事會負責。

At the company level, the decision-making body of equity incentive is the general meeting of shareholders. The board of directors is responsible for the daily leadership and management. In general, the compensation committee is set up under the board of directors to be responsible for the specific management of equity incentive plan. The board of supervisors is generally responsible for the supervision of equity incentive work.

六、確定退出機制

6、 Determine exit mechanism

股權激勵計劃的約束作用可以通過有效的退出機制來體現。導致員工股權激勵調整或終止的因素很多，主要包括業績因素、崗位因素和公司經營因素等。

The incentive mechanism of stock option can effectively reflect the effect of exit plan. There are many factors leading to the adjustment or termination of employee equity incentive, including performance factor, position factor and company operation factor.