很多企業在施行股權激勵的過程中，無法把握員工的心理，很多公司關鍵無奈的事情就是，發了股權激勵，但是員工卻沒有多感激，甚至有時候適得其反，除了本身規則的制定，在股權發放的方式上，一些細節的確是需要仔細的把握一下。

In the process of implementing equity incentive, many enterprises are unable to grasp the psychology of employees. The key thing for many companies is that they have issued equity incentive, but the employees are not very grateful, and sometimes it backfires. In addition to the formulation of its own rules, some details of the method of equity distribution really need to be carefully grasped.

在股權發放的形式上，公司也應當思考如何讓員工對此獲得更高的價值感?？赡芨冻龅某杀鞠嗤?，但是關鍵終的獲得者的心態卻完全不同，典型例子，比如超 市做促銷，一種是酸奶打5折，另一種是酸奶買二贈一。消費者關鍵終花的錢其實是一樣的，但是部分人會覺得后者更爽。

In the form of equity issuance, the company should also consider how to let employees get a higher sense of value. The costs may be the same, but the mentality of the key winners is completely different. For example, supermarkets do sales promotion, one is to give 50% discount to yogurt, and the other is to buy two yogurt for free. The key to consumers' final spending is actually the same, but some people think the latter is more enjoyable.

同樣的道理，公司也有兩種選擇，首要是提出以折扣方式發放，還有一種就是公司以員工買多少股公司贈送多少股的方式發放，顯而易見后者的激勵的效果更優。

In the same way, the company also has two options. The first is to offer discount payment, and the other is to offer the company how many shares employees buy and how many shares the company gives away. Obviously, the incentive effect of the latter is better.

總而言之，股權激勵是一種行之有用的激勵員工的方式，但是需要創業者注意對員工心理的把握，特別是它的共享性、價值觀以及公平性，只有這樣才能切實起到激勵員工積 極性的作用，當心因為一些不當的操作方式讓“好心”激勵變成了“壞事”。

In a word, equity incentive is a useful way to motivate employees, but entrepreneurs need to pay attention to the psychological grasp of employees, especially its sharing, values and fairness. Only in this way can we effectively stimulate employees' enthusiasm. Be careful that some improper operation methods make "good intention" incentive become a "bad thing".