一、什么是頂層設計

1、 What is top design

頂層設計是一個工程學術語，是指運用系統論的方法，從全局的角度，對某項任務或者某個項目的各方面、各層次、各要素統籌規劃，以集中有用資源，高能快捷地實現目標。

Top level design is an engineering term, which refers to the overall planning of all aspects, levels and elements of a certain task or a project from the overall perspective, so as to concentrate useful resources and achieve the goal with high energy and speed.

二、為什么說合伙股權設計是公司的頂層設計

2、 Why is partnership equity design the top design of a company

傳統企業互聯網轉型，戰略和商業模式解決做什么、怎么做，合伙股權設計解決的是誰投資、誰來做、誰收益的問題，這些問題，不但解決了企業的產權問題，也解決了企業的分配問題，還解決了企業的經營管理問題，因此，合伙股權的設計就是企業的頂層設計。

Traditional enterprise Internet transformation, strategy and business model to solve what to do, how to do, partnership equity design is to solve the problem of who invests, who will do, who will benefit. These problems not only solve the problem of enterprise property rights, but also solve the problem of enterprise management. Therefore, the design of partnership equity is the top-level design of enterprise.

只有股權設計，才能將創始人、合伙人、投資人、經理人的利益綁定在一起；只有股權設計，才能將互聯網組織變革中的合伙模式、創客模式、籌劃模式落地；只有股權設計，才能將股權價值作為戰略坐標，建立競爭優勢獲得指數級增長。

Only by equity design can the interests of founders, partners, investors and managers be bound together; only by equity design can the partnership model, maker model and planning model in the Internet organization reform be implemented; only by equity design can the equity value be used as a strategic coordinate, establish competitive advantages and achieve exponential growth.

有公司的歷史就是有股權的歷史，股權伴隨每個企業生命周期的每個階段。工業化時代企業成功在于善用經理人，互聯網時代企業成功在于善用股權。

The history of a company is the history of ownership, which accompanies every stage of the enterprise's life cycle. In the industrial era, the success of enterprises lies in the good use of managers, while in the Internet era, the success of enterprises lies in the good use of equity.

三、合伙股權頂層設計的核心系統

3、 Core system of top level design of partnership equity

合伙股權設計，主要包括以下核心系統：

The design of partnership equity mainly includes the following core systems:

（一）創始合伙人股權結構設計

（1） Equity structure design of founding partner

創始合伙人之間作為一個整體，在創始階段按照貢獻和作用的大小進行動態調整是解決創始合伙人之間股權分配的一種合理安排。

As a whole, the dynamic adjustment between the founding partners according to their contribution and role is a reasonable arrangement to solve the equity distribution among the founding partners.

（二）股權激勵

（2） Equity incentive

設計高管股權激勵模式，主要有創客模式、持股模式、分紅模式。目前許多股權激勵技術或方案都是基于工業化思維，沒有考慮員工對企業已經沒有依附性，尤其是轉型升級時需要有創造力的牛人，他們想獨 立創業，根本不屑于拿點股份；另一方面，工業化時代以利潤為坐標實施持股激勵的解決方案也是錯誤的。在互聯網時代，公司價值是持股激勵的重要坐標。

The design of executive equity incentive model mainly includes maker model, shareholding model and dividend model. At present, many equity incentive technologies or schemes are based on industrial thinking, without considering that employees are no longer attached to the enterprise, especially those who need creativity in the process of transformation and upgrading. They want to start their own businesses independently and are not willing to take some shares at all. On the other hand, it is also wrong to implement stock ownership incentive on the basis of profit during industrialization. In the Internet age, the company value is an important coordinate of stock ownership incentive.

（三）股權融資

（3） Equity financing

設計股權融資額度、融資時間點、估值范圍、融資對象，既有資金持續經營，也保持經營相對獨 立性。

Design equity financing amount, financing time point, valuation range and financing object, so as to maintain continuous operation of funds and maintain relative independence of operation.

（四）股權籌劃

（4） Equity planning

股權籌劃既可以吸納種子用戶，也解決了公司初期的資金 瓶 頸，籌錢、籌人、籌資源。在現實很多股權籌劃要么讓投資人感覺被騙賠錢，要么一味追求同股同權，100個股東每人1%股份，公司散伙。

Equity planning can not only absorb seed users, but also solve the company's initial capital bottleneck, raising money, personnel and resources. In reality, many equity plans either make investors feel cheated and lose money, or blindly pursue the same shares and the same rights, with 100 shareholders each holding 1% of the shares, and the company will break up.

（五）股權投資

（5） Equity investment

股權投資不是債權投資，要么盆滿缽滿，要么血本無歸。如何跨過投資中的坑，找到今天投資10萬元持有1%股份，未來可能市值100億元。

Equity investment is not creditor's rights investment. It is either full of money or has no return. How to cross the investment pit and find out that the investment of 100000 yuan today holds 1% shares, and the market value may be 10 billion yuan in the future.

（六）股權并購

（6） Equity merger and acquisition

公司發展到一定階段，就面臨對外擴張的問題或者發展瓶頸的問題，因此，需要設計并購和被并購方案。

When the company develops to a certain stage, it will face the problem of external expansion or development bottleneck. Therefore, it is necessary to design the merger and acquisition plan.

（七）新三板上市

（7） Listing on the new third board

設計新三板掛牌計劃、創業板、主板上市計劃，公司不僅要有成長性，更重要的是一定符合掛牌、上市的規范性要求。

To design the listing plan of the new third board, gem and main board, the company should not only have growth, but also meet the normative requirements of listing and listing.