發布時間：2020-11-09 發布人：山東股章瀏覽次數：728次 來源：www.newadnetwork.com
1、 What is top design
Top level design is an engineering term, which refers to the overall planning of all aspects, levels and elements of a certain task or a project from the overall perspective, so as to concentrate useful resources and achieve the goal with high energy and speed.
2、 Why is partnership equity design the top design of a company
Traditional enterprise Internet transformation, strategy and business model to solve what to do, how to do, partnership equity design is to solve the problem of who invests, who will do, who will benefit. These problems not only solve the problem of enterprise property rights, but also solve the problem of enterprise management. Therefore, the design of partnership equity is the top-level design of enterprise.
Only by equity design can the interests of founders, partners, investors and managers be bound together; only by equity design can the partnership model, maker model and planning model in the Internet organization reform be implemented; only by equity design can the equity value be used as a strategic coordinate, establish competitive advantages and achieve exponential growth.
The history of a company is the history of ownership, which accompanies every stage of the enterprise's life cycle. In the industrial era, the success of enterprises lies in the good use of managers, while in the Internet era, the success of enterprises lies in the good use of equity.
3、 Core system of top level design of partnership equity
The design of partnership equity mainly includes the following core systems:
（1） Equity structure design of founding partner
As a whole, the dynamic adjustment between the founding partners according to their contribution and role is a reasonable arrangement to solve the equity distribution among the founding partners.
（2） Equity incentive
The design of executive equity incentive model mainly includes maker model, shareholding model and dividend model. At present, many equity incentive technologies or schemes are based on industrial thinking, without considering that employees are no longer attached to the enterprise, especially those who need creativity in the process of transformation and upgrading. They want to start their own businesses independently and are not willing to take some shares at all. On the other hand, it is also wrong to implement stock ownership incentive on the basis of profit during industrialization. In the Internet age, the company value is an important coordinate of stock ownership incentive.
（3） Equity financing
Design equity financing amount, financing time point, valuation range and financing object, so as to maintain continuous operation of funds and maintain relative independence of operation.
（4） Equity planning
股權籌劃既可以吸納種子用戶，也解決了公司初期的資金 瓶 頸，籌錢、籌人、籌資源。在現實很多股權籌劃要么讓投資人感覺被騙賠錢，要么一味追求同股同權，100個股東每人1%股份，公司散伙。
Equity planning can not only absorb seed users, but also solve the company's initial capital bottleneck, raising money, personnel and resources. In reality, many equity plans either make investors feel cheated and lose money, or blindly pursue the same shares and the same rights, with 100 shareholders each holding 1% of the shares, and the company will break up.
（5） Equity investment
Equity investment is not creditor's rights investment. It is either full of money or has no return. How to cross the investment pit and find out that the investment of 100000 yuan today holds 1% shares, and the market value may be 10 billion yuan in the future.
（6） Equity merger and acquisition
When the company develops to a certain stage, it will face the problem of external expansion or development bottleneck. Therefore, it is necessary to design the merger and acquisition plan.
（7） Listing on the new third board
To design the listing plan of the new third board, gem and main board, the company should not only have growth, but also meet the normative requirements of listing and listing.