現在越來越多的老板知道頂層設計的重要性，但其實不知道真正的頂層設計是什么，也不知道頂層設計包括哪些內涵？今天我們來探討頂層設計。

Now more and more bosses know the importance of top-level design, but they don't know what the real top-level design is and what the connotation of top-level design includes? Today we're going to talk about top-level design.

其實頂層設計很寬也很廣，我們現在探討的主要是企業股權頂層設計，企業股權頂層設計只有具備了如下因素，我們認為才真正做到企業股權頂層設計：

In fact, the top-level design is very wide and wide. We are mainly discussing the top-level design of enterprise equity. Only when the top-level design of enterprise equity has the following factors, can we really achieve the top-level design of Enterprise Equity:

一，戰略定位

1、 Strategic positioning

服務的一家企業在做戰略溝通時，企業創始人說我沒有戰略，我的戰略就是賺錢，的確，企業是以贏利為目的，但沒有戰略就像蓋樓沒有圖紙一樣，蓋一層算一層，也不管地基能否承受，誰住這種樓都會非?？膳?。就比如馬云：就是為“讓天下中小企業沒有難做的生意”，其戰略定位非常清晰，就是幫助中小企業做生意。

When a service enterprise was making strategic communication, the founder of the enterprise said that I had no strategy, my strategy was to make money. Indeed, the purpose of an enterprise was to make profits. But without a strategy, just like building a building without drawings, building a floor is a story. No matter whether the foundation can bear or not, who lives in this kind of building will be very terrible. For example, Ma Yun: to "let small and medium-sized enterprises in the world have no difficult business", and its strategic positioning is very clear, which is to help small and medium-sized enterprises do business.

二，業務定位

2、 Business positioning

很多企業覺得業務單一不是好事，看別人的企業賺錢就也跟著做什么，反而自己擅長的業務慢慢荒廢，做企業就要專一去做一件事，把自己業務做透做精就是企業優良的體現

Many enterprises think that single business is not a good thing. They will follow what others make money. On the contrary, their own business is gradually abandoned. To be an enterprise, you should focus on one thing. Doing your own business thoroughly and excellently is the embodiment of enterprise excellence

三，愿景定位

3、 Vision positioning

大部分企業家是以賺錢為目的，這無可厚非，但如果沒有愿景，那合伙人一起合伙無異于團伙，愿景一定是能引起員工或創始人或投資人的強烈共鳴，同時也要符合當下趨勢，比如說當今社會是5G、AI人工智能時代、互聯網+潮流，如果我們的愿景是建立在員工與股東同呼吸共命運的基礎上，那這種愿景一定能實現，很多企業只想提出要培養出多少個百萬富翁多少個千萬富翁，但殊不知，富翁不是培養出來的，而是靠自己的汗水奮斗出來的。

No ground for blame, but if there is no vision, partnership is a group. The vision must be a strong resonance between employees or founders or investors, and also to meet the current trend. For example, today's society is 5G, AI artificial intelligence era and Internet plus trend. If our vision is based on employees and stocks, On the basis of Dongtong breathing the same fate, this vision will surely come true. Many enterprises just want to raise how many millionaires and how many multimillionaires they want to cultivate. However, they do not know that millionaires are not cultivated, but are made by their own sweat.