股權設計將是一個在發展中不斷完善的過程。股權架構安排是公司組織的頂層設計。股權設計核心是解決誰投資、誰來做、誰收益以及誰擔責的問題。

Equity design will be a process of continuous improvement in the development. Equity structure arrangement is the top-level design of the company. The core of equity design is to solve the problems of who invests, who does it, who gains and who takes responsibility.

股權設計需將創始人、合伙人、投資人、經理人及其他利益相關方綁定在一起，從而將股權價值作為企業發展的戰略坐標，建立競爭優勢獲得指數級增長。為什么要設計股權架構？

Equity design needs to bind the founders, partners, investors, managers and other stakeholders together, so as to take the equity value as the strategic coordinate of enterprise development, establish competitive advantage and obtain exponential growth. Why design equity structure?

1、明晰合伙人的權，責，利

1. Clarify the rights, responsibilities and interests of partners

合伙創業講究情懷沒錯，但也是要實現實際利益，怎么能夠體現你的利益和價值，很重要一點就是股權、股比。后者是你在這個項目中的作用，以及利益的重要體現。

It's true that partnership should pay attention to feelings, but it is also necessary to realize actual interests. How to reflect your interests and values is very important for equity and share ratio. The latter is an important expression of your role in the project and your interests.

2、有助于創業公司的穩定

2. Contribute to the stability of start-up companies

也許我們在創業的時候都是同學、兄弟、閨蜜，大家覺得，什么股比不股比的，先不說，先做下去，把事情做成了再說。這種情況必定會出現問題，因為在剛開始關系好的時候，大家都不能好好談，出現問題肯定更不能好好談，結果是創業項目受到影響。

Maybe we are all classmates, brothers and girlfriends when we start a business. We all think that we should not talk about what is not, but do it first, and then we will finish the work. This situation is bound to cause problems, because at the beginning of a good relationship, we can't talk about it well, and certainly we can't have a good discussion when there are problems. As a result, entrepreneurial projects are affected.

3、影響公司的控制權

3. Affect the control of the company

影響控制權的問題，如果他們的股比能形成一個核心的控制權，爭議完全可以避免。

If their share ratio can form a core control right, the dispute can be completely avoided.

4、方便融資

4. Facilitate financing

現在投資人跟你談投資的時候，會關注你的產品，關注你的情懷，關注你的進展，也一定會關注你的股權架構合不合理，如果是看到比較差的股權架構，他們是肯定不會投資的。

When investors talk to you about investment, they will pay attention to your products, your feelings, your progress, and whether your equity structure is reasonable. If they see a poor equity structure, they will certainly not invest.

5、進入資本市場的必要條件

5. Necessary conditions for entering capital market

相信每個創業者的創業項目都有IPO這個目標，只要IPO，資本市場就一定要求你的股權結構要明晰，合理。

I believe that every entrepreneur's entrepreneurial project has the goal of IPO. As long as the IPO, the capital market must require you to have a clear and reasonable ownership structure.