股權激勵是企業發展的必選項，但是成功率卻不超過三分之一。究竟是哪里出了問題？股章小編來為您總結一下：股權不是口袋里的零錢，而是企 業家進行企業治理，實現基業常青目標的寶貴工具。

Equity incentive is a necessary option for enterprise development, but the success rate is no more than one-third. What went wrong? Stock chapter Xiaobian will summarize for you: equity is not the change in your pocket, but a valuable tool for entrepreneurs to conduct corporate governance and achieve the goal of Evergreen Foundation.

一談到股權激勵，企業董事長就會問多少份額合適？定價多少為宜？創始團隊拿了高比例的股權，后來者怎么辦？凡此種種皆涉及到股權激勵的細節。股權激勵的對象是員工。激勵的細節固然重要，它是員工關心的內容，但是企 業家要比員工謀劃得更為長遠，不能僅僅停留在細節，并就細節與員工博弈，否則就是在跟員工做交易，注定會輸。

When it comes to equity incentive, the chairman of the enterprise will ask how much share is appropriate? How much is the appropriate price? The founding team took a high proportion of equity. What about the latecomers? All these involve the details of equity incentive. The object of equity incentive is employees. Although the details of incentive are important, they are the content that employees care about, but entrepreneurs should plan more long-term than employees. They can't just stay in the details and play games with employees on the details. Otherwise, they are making transactions with employees and are doomed to lose.

同一個層面的問題只有在高于它的層面才能解決，因此與員工在同一視角下談股權激勵是解決不了問題的。股權激勵與并購、結婚有著異曲同工之妙。如果做完股權激勵兩三年之后，企業老總發自內心地覺得做與不做似乎沒有什么區別，股權激勵就算失敗了。如果以是否實現有效激勵為標準，企 業股權激勵的成功率不會超過三分之一，甚至更低。

The problem at the same level can only be solved at a higher level. Therefore, talking about equity incentive with employees from the same perspective can not solve the problem. Equity incentive is similar to M & A and marriage. If after two or three years of equity incentive, the boss of the enterprise feels from the bottom of his heart that there seems to be no difference between doing and not doing, equity incentive will even fail. If we take whether to realize effective incentive as the standard, the success rate of enterprise equity incentive will not exceed one third, or even lower.

怎樣避免股權激勵失控、失效，這是企業家在事前一定要考慮周全的問題。做股權激勵首先要清楚目的。如果是為了犒勞一同打天下的兄弟而分股權，本質上這不是股權激勵而是股權獎勵，從為長遠計議的角度，上述做法其實背離了股權激勵的本質。所以目的沒有想清楚，做股權激勵的效果一定會大打折扣。股權激勵的目的究竟是什么？那就是團結大家做好企業。從合規地賺錢開始，做精做強，直至創下百年基業。

How to avoid out of control and failure of equity incentive is a problem that entrepreneurs must consider carefully in advance. To do equity incentive, we must first understand the purpose. If we divide equity in order to reward our brothers who fight together, in essence, this is not equity incentive, but equity incentive. From the perspective of long-term consideration, the above practice actually deviates from the essence of equity incentive. Therefore, the purpose is not clear. The effect of equity incentive will be greatly reduced. What is the purpose of equity incentive? That is to unite everyone to do a good job in the enterprise. Start from making money in compliance, become better and stronger, and create a century old foundation.