股權就是企業的根，樹沒有根會死掉，股權出問題企業也難活。創業企業失敗的原因，固然有市場的原因、產品的原因，但是很大比例是因為股權設計失當導致企業夭折。企業的死亡不是死于外部的競爭，而是死于企業內耗。中國有句老話：生意好做，伙計難擱?！昂匣铩贝蟛糠侄际切值苁胶匣?，仇人式散伙。這跟中國人的離婚差不多，沒有幾個和平分手的。散伙時的心理我不好過，你也不能好過。

Equity is the root of an enterprise. Without a root, a tree will die, and it is difficult for an enterprise to live if there is a problem with equity. Although there are market and product reasons for the failure of start-up enterprises, a large proportion of them die prematurely because of improper equity design. The death of enterprises is not due to external competition, but to internal friction. There is an old Chinese saying: business is easy to do, but it's hard to put it off. Most of the "partnerships" are fraternal partnerships and enemy partnerships. This is similar to Chinese divorce. Few people break up peacefully. It's hard for me to break up, and neither can you.

股權設計，事關企業的未來，是企業的根基。新一代的企業家由產品經營上升到資本經營。新一代的企業家要將企業做大做強，離不開股權設計、公司治理?？v觀世界，99%的好公司都是公眾公司，90%的百年老店都不是家族企業。公眾公司擁有完善的股權治理架構。之所以有不同的差別，就是股權治理架構的差別。如果想讓你的企業真正實現百年老店，完善的股權治理架構是繞不開的。

Equity design is related to the future of the enterprise and the foundation of the enterprise. The new generation of entrepreneurs has risen from product management to capital management. The new generation of entrepreneurs can not make their enterprises bigger and stronger without equity design and corporate governance. Throughout the world, 99% of good companies are public companies, and 90% of century old stores are not family businesses. Public companies have a sound equity governance structure. The reason why there are different differences is the difference of equity governance structure. If you want your enterprise to truly realize a century old store, a perfect equity governance structure is inseparable.

股權伴隨企業從生到死，一路相隨。開始在某一個領域創業時，核心大股東吸引一批創業合伙人，他們之間需要股權分配。企業干大了，核心大股東需要給核心員工一些股份，以顯示企業不僅是核心大股東的，還是大家的。企業不斷發展壯大，需要股權融資。企業股權如何進行估值？融資時怎么跟投資人談？占多少股份？怎么控制公司？這離不開股權設計。

Equity follows the enterprise from birth to death. When starting a business in a certain field, the core major shareholders attract a group of entrepreneurial partners who need equity distribution. When the enterprise is large, the core major shareholder needs to give some shares to the core employees to show that the enterprise is not only the core major shareholder, but also everyone's. Yu Liang, vice president of Vanke, proposed that the employment system is dead and the business partnership system has been born. With the continuous development and growth of enterprises, equity financing is needed. How to value enterprise equity? How to talk to investors when financing? How many shares? How do you control the company? This is inseparable from equity design.

股權頂層設計是企業發展的基石，是如此重要，你重視企業的股權了嗎？

Equity top-level design is the cornerstone of enterprise development. It is so important. Do you pay attention to the equity of the enterprise?