當今這個年代，人才在企業發展過程中發揮了很大作用。對于公司和老板而言，重要的就是吸引、激勵和保留人才。

Nowadays, talents have played a great role in the development of enterprises. For companies and bosses, it is important to attract, motivate and retain talents.

對于創業公司更是如此。因為公司現金流有限，如果請那些大廠有多年經驗的人才，是比較困難的。這些人會考慮，為什么要加入一個未來不確定的創業公司，職業發展和穩定性都無法保證。

This is especially true for start-ups. Because the company's cash flow is limited, it is difficult to hire talents with many years of experience from large factories. These people will consider why they want to join a start-up company with uncertain future, and their career development and stability can not be guaranteed.

而股權激勵是留住人才一個很重要的抓手，如果沒有這個抓手，靠創始人講情懷、講故事、畫大餅是很難留住優良的人才的。

Equity incentive is a very important starting point for retaining talents. Without this starting point, it is difficult to retain excellent talents by relying on the founders to tell feelings, stories and draw big cakes.

股權激勵還有一個作用，可以識別這個人是不是跟你志同道合。比如兩個高管候選人，一個人非常計較每個月拿到的薪水，對于股票給了好，不給也無所謂。而另一個人更看重創始人和團隊，哪怕一個月有很少的薪水，只要可以多給他股份也愿意跟著你干。

Equity incentive also plays a role in identifying whether this person is like-minded with you. For example, there are two executive candidates. One person cares about the salary he gets every month. It doesn't matter whether he gives good or not to the stock. The other person pays more attention to the founder and team. Even if he has a small salary a month, he is willing to follow you as long as he can give him more shares.

所以，你自然可以識別出來這個人跟你是不是一路人，是不是認可你，認可你的團隊。利用好股權激勵這個機制，既能幫助企業發展，又能節省現金流，同時還能吸引真正的人才。

Therefore, you can naturally identify whether this person is with you, whether he recognizes you and your team. Making good use of the equity incentive mechanism can not only help the development of enterprises, but also save cash flow, but also attract real talents.

激勵和留住人才方面是同樣的道理。在創業酵母過去一年的發展中，骨干員工流失的很少，我們把九零后這批新的骨干提拔起來做業務合伙人，給足股權。你會發現，每個人真的會把公司當成自己的事業一樣奮斗

The same goes for motivating and retaining talent. In the past year's development of entrepreneurial yeast, few key employees have been lost. We promoted these new key employees after 1990 as business partners and gave them full equity. You will find that everyone will really strive for the company as their own career