股權激勵咨詢機構認為股權激勵方案設計，用什么做股權激勵。股權激勵咨詢公司認為分為實股、無股和虛擬股三大類：股權激勵方案的實股指法律上認定的股權或（包括通過員工持股平臺間接持有的實股）；股權激勵設計方案的虛擬股則是企業內部模擬出來，雖不像實股一樣具備法律效應，但是可以將其設計得和實股擁有同等權利的內部股權或內部；無股則是升級版的股權激勵年終獎。

Equity incentive consulting institutions believe that equity incentive scheme design, what to use for equity incentive. The equity incentive consulting company believes that it is divided into three categories: real shares, no shares and virtual shares: the real shares of the equity incentive scheme refer to the legally recognized equity or (including the real shares indirectly held through the employee stock ownership platform); The virtual stock of the equity incentive design scheme is simulated inside the enterprise. Although it does not have the same legal effect as the real stock, it can be designed as the internal equity or internal equity with the same rights as the real stock; No shares are the upgraded year-end bonus of equity incentive.

將股權激勵年終獎和公司業績緊密關聯，并可以直接發放現金或積累在未來兌現虛擬股或實股，十分靈活，是很好的人才甄別的激勵標的。大家都知道營銷做的不錯，但是依舊有很多公司照抄這種商業模式也無法取得同樣的成就。因此，如何做好股權激勵，股權激勵方案設計，是需要以上三種方式搭配起來使用。

The year-end bonus of equity incentive is closely related to the company's performance, and can be directly distributed in cash or accumulated to cash in virtual shares or real shares in the future. It is very flexible and is a good incentive target for talent screening. We all know that marketing is doing well, but many companies still copy this business model and can't achieve the same success. Therefore, how to do a good job in equity incentive and equity incentive scheme design requires the combination of the above three methods.

員工股權分配方案設計落地實施，股權激勵手段的有用性在很大程度上取決于經理人市場的建立健全，只有在合適的條件下，股權激勵才能發揮其引導經理人長期行為的積 極作用。

The design and implementation of employee equity distribution scheme, the usefulness of equity incentive means largely depends on the establishment and improvement of the manager market. Only under appropriate conditions, equity incentive can play a positive role in guiding managers' long-term behavior.

股權激勵落地顧問公司認為股權激勵是對員工進行長期激勵的一種方法，通過授予經營者公司股權的形式給予企業經營者一定的經濟權利，使他們能夠以股東的身份參與企業決策、分享利潤、承擔風險，從而勤勉盡責地為公司長期發展服務的一種激勵方法。

Equity incentive landing consulting company believes that equity incentive is a long-term incentive method for employees. It gives enterprise managers certain economic rights in the form of granting company equity to managers, so that they can participate in enterprise decision-making, share profits and bear risks as shareholders, so as to serve the long-term development of the company diligently and responsibly.