股權設計就是公司組織的頂層設計。傳統企業互聯網轉型，戰略和商業模式解決做什么、怎么做，股權設計解決的是誰投資、誰來做、誰收益的問題。股權設計能將創始人、合伙人、投資人、經理人的利益綁定在一起，能將互聯網組織變革中的合伙模式、創客模式、眾籌模式落地，更能將股權價值作為唯一的戰略坐標，建立競爭優勢獲得指數級增長。

Equity design is the top-level design of company organization. In the Internet transformation of traditional enterprises, the strategy and business model solve the problems of what to do and how to do, and the equity design solves the problems of who invests, who does and who gains. Equity design can bind the interests of founders, partners, investors and managers together, implement the partnership mode, maker mode and crowdfunding mode in the reform of Internet Organization, take equity value as the only strategic coordinate, establish competitive advantage and achieve exponential growth.

有公司的歷史就是有股權的歷史，股權伴隨每個企業生命周期的每個階段。工業化時代企業成功在于善用經理人，互聯網時代企業成功在于善用股權。

The history of a company is the history of equity, which accompanies every stage of the life cycle of every enterprise. In the era of industrialization, the success of enterprises lies in making good use of managers, while in the era of Internet, the success of enterprises lies in making good use of equity.

公司做好股權設計的重要性

The importance of company equity design

我們已經進入了合伙創業的新時代，在這個時代，創始人需要可以并肩作戰的合伙人，而公司核心創業團隊之間建立“共創”“共擔”“共享”、陽光透明、相對公平合理的合伙創業文化，做好合伙人股權分配，有利于吸引合伙人。

We have entered a new era of partnership and entrepreneurship. In this era, founders need partners who can fight side by side, and the establishment of a partnership and entrepreneurship culture of "co creation", "co sharing", "sharing", sunshine and transparency, relatively fair and reasonable between the core entrepreneurial teams of the company, and the good equity distribution of partners are conducive to attracting partners.

同時，中國進入企業傳承接班的高峰期，如何保證創始人股權傳承給下一代，如何保證公司領導人順利接班，如何保證家族財富增值，都是企業領導人需要考慮的問題，做好股權涉及不僅能解決這些問題，還能在一定程度上提高公司員工的歸屬感和積極性，使企業創造更大的價值。

At the same time, China has entered the peak period of enterprise succession. How to ensure that the founder's equity is passed on to the next generation, how to ensure the smooth succession of the company's leaders, and how to ensure the appreciation of family wealth are the problems that enterprise leaders need to consider. Doing a good job in equity involvement can not only solve these problems, but also improve the sense of belonging and enthusiasm of the company's employees to a certain extent, So that enterprises can create greater value.