股權激勵就是以股權為紐帶，把管理、技術、資金、資源等價值創造各方凝聚在一起，把公司打造成利益共享、風險共擔、價值共創、使命共知、企業共治的激勵機制。

Equity incentive is to use equity as a link to unite management, technology, capital, resources and other value creation parties, so as to build the company into an incentive mechanism of benefit sharing, risk sharing, value co creation, mission co knowledge and Enterprise Co governance.

股權激勵有五大功能：

Equity incentive has five functions

1、打造人才高地

1. Building talent highland

真正的人才不僅僅滿足于工資薪酬，而且是對股權是有期望的。

Real talents are not only satisfied with salary, but also have expectations for equity.

2、是重要的融資手段

2. Is an important means of financing

以前的企業在缺錢的時候融資往往只是債券融資，找銀行借錢。

In the past, when enterprises were short of money, financing was often just bond financing, looking for banks to borrow money.

但是隨著資本市場的發達，隨著股權投融資市場的興旺，股權融資直接融資將會成為企業未來重要的融資手段。

However, with the development of capital market and the prosperity of equity investment and financing market, direct equity financing will become an important means of financing for enterprises in the future.

債券融資是利益獨享、風險獨擔；但是股權融資是利益共享、風險共擔。

Bond financing is to enjoy the benefits and bear the risks alone; But equity financing is benefit sharing and risk sharing.

3、股權激勵也是重要的上下游資源整合的手段

3. Equity incentive is also an important means to integrate upstream and downstream resources

以前的廠家、品牌方和渠道商、經銷商之間是博弈性關系；

In the past, there was a game relationship among manufacturers, brands, distributors and distributors;

但是如果相互交叉持股，它就會打造成一個利益共同體，目標是一致的。

However, if cross shareholding, it will create a community of interests, the goal is the same.

4、股權也是重要的支付手段

4. Equity is also an important means of payment

現在的企業當中有一個重要的現象，員工的薪酬越來越高，企業的效益越來越低。那如何來平衡這兩種這兩者之間的矛盾。

Now there is an important phenomenon in enterprises, the salary of employees is higher and higher, and the efficiency of enterprises is lower and lower. How to balance the contradiction between the two.

在我們的薪酬包當中有重要的一方面就是把薪酬支付加股權支付結合在一起，而且股權支付，好的時候分享更多，不好的時候，大家共同承擔。

One important aspect of our compensation package is the combination of compensation payment and equity payment. Equity payment can share more when it's good, and share more when it's bad.

相對來講，降低了企業的經營風險。

Relatively speaking, it reduces the business risk of enterprises.

同時，在經營好的時候，也提升了員工的收益。

At the same time, when the business is good, it also improves the income of employees.

5、是提升企業價值的重要手段

5. Is an important means to enhance the value of enterprises

有研究表明，同樣兩個類似的公司，做了股權激勵的公司，它的價值提升30%。

Research shows that the value of the same two similar companies with equity incentive increases by 30%.

股權激勵與合伙人機制都是通過中長期激勵的方法，穩定并激活人才團隊，讓更多的人像老板一樣主動推動企業發展。

Both equity incentive and partner mechanism stabilize and activate the talent team through medium and long-term incentive, so that more people can actively promote the development of the enterprise like the boss.