很多企業做到一定階段就做不大了，做不下去了，企業老化了，為什么？因為過去成功的老系統，不適合今天大環境了，需要像手機系統一樣升級了；就像老爺車，你不換發動機和配件，你即使上了高速也跑不快，跑不遠。疫情對線下經濟打擊大，那些至今還沒有升級線上系統的企業損失慘重，可以說沒有新時代的頂層設計，企業就隨時面臨滅頂之災。

Many enterprises can't do it at a certain stage, they can't do it any more, and they are aging. Why? Because the successful old system in the past is not suitable for today's environment. It needs to be upgraded like a mobile phone system. Just like an old car, if you don't change the engine and accessories, you can't run fast and far even if you get on the high speed. The epidemic has dealt a heavy blow to the offline economy, and those enterprises that have not yet upgraded their online systems have suffered heavy losses. It can be said that without the top-level design of the new era, enterprises will face disaster at any time.

頂層設計是一項科學的工作，唯有程序科學、工具恰當、方法到位、邏輯正確，才能取得正確的結果。頂層設計就像蓋一座摩天大樓，工程對圖紙、測量、工具、技術、人員都有嚴格精 密的要求。頂層設計是科學，頂層落地是科學和藝術的結合。

Top level design is a scientific work. Only with scientific procedures, proper tools, proper methods and correct logic, can the correct results be achieved. Top level design is like building a skyscraper. The project has strict and precise requirements for drawings, measurement, tools, technology and personnel. Top level design is science, and top level landing is the combination of science and art.

頂層設計工作中，涉及到戰略、資本、治理、組織、品牌、營銷、互聯網、社會學、心理學、傳統文化和人力等多跨學科智慧，在每個領域實際上還有幾十種咨詢工具和方法，頂層設計咨詢實際上是“多項企業咨詢服務的佳兼容”。

Top level design involves multi-disciplinary wisdom such as strategy, capital, governance, organization, brand, marketing, Internet, sociology, psychology, traditional culture and human resources. In fact, there are dozens of consulting tools and methods in each field. Top level design consulting is actually "a good compatibility of a number of enterprise consulting services".

因此，真 正厲害的頂層設計是領導在顧問的協助下，帶領企業核心業務負責人一起研究、分析、碰撞和模擬的過程；領導“做決斷”，顧問“給方法”，高管“出干法”，三方共同合作才能把握企業的未來方向、正確賽道、超越對手、占領市場、贏得資本和客戶。

Therefore, the really powerful top-level design is the process of research, analysis, collision and simulation led by the leaders with the assistance of consultants. Only when the leaders "make decisions", the consultants "give methods" and the executives "give methods", can the three parties work together to grasp the future direction of the enterprise, correctly track, surpass competitors, occupy the market, and win capital and customers.