股權激勵的手段和方法多種多樣，在企業的應用中，還不斷地有新的股權激勵方式被創新出來，而且各種單一股權激勵手段的配合使用又可以演化出更多的組合式股權激勵工具來。所以企業在應用的時候一定要根據企業內、外部環境條件和所要激勵的對象的不同，結合各種股權激勵工具的作用機理，選擇適合本企業的、有用的股權激勵方法。

There are various means and methods of equity incentive. In the application of enterprises, new equity incentive methods are constantly innovated, and the combination of various single equity incentive methods can evolve into more combined equity incentive tools. Therefore, when enterprises apply it, they must choose the suitable and useful equity incentive method according to the internal and external environment conditions and the different incentive objects, combined with the mechanism of various equity incentive tools.

1.針對經營者和管理人員

1. For operators and managers

股權激勵的主要目的是要產生正面激勵與反面約束的雙重效果，為此在目前法律框架下大多數企業應主要采用以限 制性期股結合分紅權為主的股權激勵方式。

The main purpose of equity incentive is to produce the dual effects of positive incentive and negative constraint. Therefore, under the current legal framework, most enterprises should mainly adopt the equity incentive mode of restricted futures stock combined with dividend right.

這里“期股”指明實施激勵的股權來源和被激勵者取得股權的方式;“限 制性”則對被激勵者權利的兌現條件加以限 制，主要體現“約束功能”;外加“分紅權”則在“期股”本身具有的激勵功能之上再加強其正面激勵的效能，同時也是對被激勵者所擁有的“人力資本”的肯定。

Here, the "future stock" indicates the source of stock rights and the way in which the stock rights are obtained; the "restriction" restricts the conditions for the rights to be realized, which mainly embodies the "restraint function"; In addition, the "dividend right" strengthens the positive incentive effect on the basis of the incentive function of the "futures stock", and also affirms the "human capital" owned by the stimulated.

除此之外，“業績股票”對于經營者和高管人員的激勵也是一種比較好的選擇，主要問題是要設計好兌現“業績股票”時股票來源的問題。

In addition, "performance stock" is also a good choice for managers and executives. The main problem is to design the source of stock when cashing in "performance stock".

2.針對管理骨干和技術骨干等“重要員工”

2. Focus on "important employees" such as management backbone and technical backbone

激勵的目的通常有兩個：

Motivation usually has two purposes

1)充分調動其工作積極性和創造性，產生正面激勵的效果;

1) Fully mobilize their work enthusiasm and creativity to produce a positive incentive effect;

2)穩定骨干員工。

2) To stabilize the key staff.

故可選取以“限 制性期股”結合“業績分紅權”為主的股權激勵方法?！跋?制性期股”作用如前述，“業績分紅權”是指授予這些骨干員工一定額度的“分紅權”，承認其“人力資本”的價值和參與分配的權利，但這種“權利”的行使要與其本人工作業績直接掛鉤，而不是無條件地參與分紅。

Therefore, we can choose the equity incentive method based on "restricted futures" combined with "performance dividend right". The role of "restricted stock" is as mentioned above. "Performance dividend right" refers to granting these key employees a certain amount of "dividend right", recognizing the value of "human capital" and the right to participate in the distribution, but the exercise of this "right" should be directly linked to their own work performance, rather than participating in the dividend unconditionally.

3. 針對銷售人員尤其是銷售部門負責人和銷售業務骨干

3. For the sales staff, especially the sales department head and sales business backbone

股權激勵具有特別重要的意義。因為銷售人員更關注短期績效、流動性大、不關心整體利益，所以在于使股權成為銷售人員當期收入中比較重要的一塊，使股權收益在其長期總收入中占有比較大的比例。

Equity incentive is of great significance. Because sales staff pay more attention to short-term performance, liquidity, and do not care about the overall interests, it is to make equity become an important part of sales staff's current income, and make equity income account for a large proportion of their long-term total income.