1、企業法律構架的頂層設計，從現有的法律構架出發，來設計符合上市和未來公司發展的一個股權構架和公司的管理構架。

1. The top-level design of corporate legal framework, starting from the existing legal framework, to design an equity framework and corporate management framework in line with the listing and future development of the company.

2、企業財務的頂層設計，當企業想跟資本市場對接的時候，必須解決企業財務構架的問題，財務構架如何為企業服務，如果只是一個封閉式的，只有一個老板看得懂，甚至一個企業有幾套報表，那這個企業很難跟資本對接，很難引進投資者，做再好也引不進投資者，因為企業的財務系統是封閉的，而不是開放的。

2. The top-level design of enterprise finance, when the enterprise wants to connect with the capital market, must solve the problem of enterprise financial structure, how the financial structure serves the enterprise, if it is only a closed type, only one boss can understand, and even an enterprise has several sets of statements, it is difficult for the enterprise to connect with the capital, it is difficult to introduce investors, no matter how good it is, it can not attract investors Because the financial system of an enterprise is closed rather than open.

3、企業業務的頂層架構設計，很多企業在這方面出了一些問題，例如：王老吉和加多寶現在面臨的名字之爭？我相信王老吉和加多寶的問題就是頂層設計出現問題，因為企業從來沒想過未來能做大，后面做大了以后發現方向錯了，我們用一個不好聽的比喻做例子，就像你去領養一個小孩，手續都沒辦，你把他抱回來，把他養大了，沒想到自己把小孩培養成一個知名人士，或者具有了特殊技能，現在他的親身父母要認回孩子，就要面臨著這種名譽之爭，所以這就是一個頂層設計的問題，你未來沒規劃好。用別人的品牌，實際上是幫別人養孩子。

3. As for the top-level architecture design of enterprise business, many enterprises have some problems in this aspect, such as the name dispute between Wang Laoji and JDB? I believe that the problem with Wang Laoji and jiaduobao is that there is a problem with the top-level design, because the enterprise has never thought that it can become bigger in the future. When it becomes bigger later, it finds that it is in the wrong direction. Let's use a bad analogy as an example, for example, if you go to adopt a child and the procedures are not completed, you take him back and raise him, but you don't expect to cultivate the child into a well-known person, Or with special skills, his own parents have to face this kind of reputation fight if they want to recognize their children, so this is a top-level design problem. You haven't made a good plan for the future. Using other people's brands is actually helping others raise their children.

不管你現在花了多少精力都是別人的，因為你基本的問題沒有解決，頂層設計的問題沒有解決。

No matter how much energy you spend now, it's someone else's, because your basic problems haven't been solved, and the top-level design problems haven't been solved.